Stories of Swift Coffee Sourcing
Giggles and Pollo a la Brasa
July 29, 2025. Jaén, Peru. I’m thinking about family. The kind you’re born with, and the kind you make. Last night, I sat at a table full of family. The...
Giggles and Pollo a la Brasa
July 29, 2025. Jaén, Peru. I’m thinking about family. The kind you’re born with, and the kind you make. Last night, I sat at a table full of family. The...
I Hired a Tariffs Attorney: Here's What I Learned
DISCLAIMER: This reflects my understanding based on professional consultation. Please consult your own customs attorney for advice specific to your situation and fact check everything you read! Swift Coffee Sourcing...
I Hired a Tariffs Attorney: Here's What I Learned
DISCLAIMER: This reflects my understanding based on professional consultation. Please consult your own customs attorney for advice specific to your situation and fact check everything you read! Swift Coffee Sourcing...
What's your novelty/nostalgia ratio?
What makes a retail coffee experience work? It’s not just great espresso or cute merch. It’s the invisible ratio between novelty and nostalgia—the thrill of adventure, grounded by the comfort...
What's your novelty/nostalgia ratio?
What makes a retail coffee experience work? It’s not just great espresso or cute merch. It’s the invisible ratio between novelty and nostalgia—the thrill of adventure, grounded by the comfort...
A Case Study in Sold-Out Coffee
Last Friday, we released Swift’s first house brand, Estrellas de Cajamarca. It sold out in six hours. Here’s why: smart timing, market arbitrage, and a very intentional strategy—not just to...
A Case Study in Sold-Out Coffee
Last Friday, we released Swift’s first house brand, Estrellas de Cajamarca. It sold out in six hours. Here’s why: smart timing, market arbitrage, and a very intentional strategy—not just to...
You Were Reborn in a Buna Cup: Why Ethiopian Co...
Do you remember that first taste? The rose that opened on your lips? The kiss of lemon, the grace of jasmine? The way you realized, suddenly, that you’d missed out...
You Were Reborn in a Buna Cup: Why Ethiopian Co...
Do you remember that first taste? The rose that opened on your lips? The kiss of lemon, the grace of jasmine? The way you realized, suddenly, that you’d missed out...
Does the World Really Need another Coffee Impor...
Emotions run high these days, just like always. The recent decision by the CQI to hand over its Q certification program to the SCA has sent shock waves through the...
Does the World Really Need another Coffee Impor...
Emotions run high these days, just like always. The recent decision by the CQI to hand over its Q certification program to the SCA has sent shock waves through the...