Stories of Swift Coffee Sourcing
The Industry Wants Certainty. The Work Needs Co...
I understand the appeal of certainty. I’ve wanted it my entire life—from growing up in a fundamentalist farming community, to searching for safety in the “best practices” of specialty coffee....
The Industry Wants Certainty. The Work Needs Co...
I understand the appeal of certainty. I’ve wanted it my entire life—from growing up in a fundamentalist farming community, to searching for safety in the “best practices” of specialty coffee....
The 20 Mile March Toward Success
“Head empty, no thoughts.” I learned this wonderful phrase from my teenager, who uses it to describe their classmates, most cats, politicians, other vehicle drivers on the way to school…...
The 20 Mile March Toward Success
“Head empty, no thoughts.” I learned this wonderful phrase from my teenager, who uses it to describe their classmates, most cats, politicians, other vehicle drivers on the way to school…...
Giggles and Pollo a la Brasa
July 29, 2025. Jaén, Peru. I’m thinking about family. The kind you’re born with, and the kind you make. Last night, I sat at a table full of family. The...
Giggles and Pollo a la Brasa
July 29, 2025. Jaén, Peru. I’m thinking about family. The kind you’re born with, and the kind you make. Last night, I sat at a table full of family. The...
I Hired a Tariffs Attorney: Here's What I Learned
DISCLAIMER: This reflects my understanding based on professional consultation. Please consult your own customs attorney for advice specific to your situation and fact check everything you read! Swift Coffee Sourcing...
I Hired a Tariffs Attorney: Here's What I Learned
DISCLAIMER: This reflects my understanding based on professional consultation. Please consult your own customs attorney for advice specific to your situation and fact check everything you read! Swift Coffee Sourcing...
What's your novelty/nostalgia ratio?
What makes a retail coffee experience work? It’s not just great espresso or cute merch. It’s the invisible ratio between novelty and nostalgia—the thrill of adventure, grounded by the comfort...
What's your novelty/nostalgia ratio?
What makes a retail coffee experience work? It’s not just great espresso or cute merch. It’s the invisible ratio between novelty and nostalgia—the thrill of adventure, grounded by the comfort...
A Case Study in Sold-Out Coffee
Last Friday, we released Swift’s first house brand, Estrellas de Cajamarca. It sold out in six hours. Here’s why: smart timing, market arbitrage, and a very intentional strategy—not just to...
A Case Study in Sold-Out Coffee
Last Friday, we released Swift’s first house brand, Estrellas de Cajamarca. It sold out in six hours. Here’s why: smart timing, market arbitrage, and a very intentional strategy—not just to...